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Protect your online rep with ORM

Protect your online rep with ORM

The more your company expands, the bigger its online presence will become. This means keeping eye on what your company puts online, as well as what others are saying about you, becomes a vital task. Online Reputation Management (ORM) is important, and here’s how you can get started with it.

Grow your email list using social media

Grow your email list using social media

One of the most valuable tools available to the modern-day marketer is the email list. A large one can make you millions, and a small or nonexistent one can prevent your business from properly taking off. So how do you grow yours? Using social media is one way that is often less talked about.

Business continuity challenges

Business continuity challenges

In the current world, business continuity planning (BCP) is imperative to the sustainability of your business. Without a well-thought-out plan in place, it is highly unlikely that your company will be able to survive and recover from disasters. However, there are several major roadblocks to the successful implementation of a business continuity plan.

Data visualization mistakes to avoid

Data visualization mistakes to avoid

Data visualizations are common in business presentations today. They can provide us an overview of information and results in a simple and easily digestible way. Good data visualization helps users to understand data in order to make informed decisions based on the findings.

Selfie security is coming

Selfie security is coming

Log on to Facebook, Instagram or Twitter, or even simply take a walk in a city park, and one thing is clear: the selfie revolution is upon us. And now it looks as though this contemporary pastime is becoming more than just a social media trend. Major industry players are now using facial recognition technology to replace passwords as the new method of online identification.

Stand out from the crowd on social media

Stand out from the crowd on social media

Most of us know that gaining a foothold on social media takes time and effort. But if you’re at the point where you’ve already put in hundreds of hours of work with few results to show for it, you’re likely doing something wrong. There could be a number of different reasons for this, but here is a common trap that a lot of social media newbies fall into.

Marketing tips for your business

Marketing tips for your business

No matter how wonderful your company’s product or service, if you don’t advertise then no one will know about it. The goal of any advertising campaign should be to reach the largest audience for the lowest cost possible. If executed properly, advertising will serve as a powerful tool to boost your business’s profits sky high.

4 ways to backup your data

4 ways to backup your data

Data backup is one of the most important aspects of your company’s infrastructure. Without data availability, your business will come to a standstill. So it’s bizarre that most business owners fail to have a proper data backup strategy in place – and when disasters strike, it will be too late to act.